Connect Via

Squirrely Ernie™ & Squirrely Lil’ Ernie™


Order Now

Stalk the deep waters with this classic shad-style lure.

Squirrely Ernie™ and Squirrely Li’l Ernie™ are exciting additions to our standard product line. Now you can stalk the deep waters of your favorite fishing spots with a classic shad-style lure with a life-like, soft-plastic tail. Trolled, these lures track well at high speeds and the fluttering tail combined with small rattles, call in the prey from a long way off. As a casting lure, both the 8 inch (Squirrely Li’l Ernie™) and 10 inch (Squirrely Ernie™) versions allow you to attack steep inclines that normally go unexplored. Paused on the retrieve, the soft-plastic tails continue to move as the lure floats toward the surface triggering strikes from curious predators. Deep water, deep structure, impoundments….this family of lures allows you to probe the depths in new and creative ways!